About San Diego Jewelry Buyers
San Diego Jewelry Buyers is a family-owned and operated luxury dealer in downtown San Diego, serving clients since 2006. We buy, sell, trade, and lend against authenticated luxury watches, fine jewelry, loose diamonds, and designer handbags. Our storefront is at 907 Sixth Ave in the Gaslamp Quarter, and we serve clients nationwide.
For 20 years, we have built a reputation as a trusted, independent place to turn luxury into liquidity or to find an authenticated piece at a fair price. We are an independent dealer and are not affiliated with the brands we carry, which means our offers and our advice answer to you, not to a manufacturer.
Who You Are Dealing With
Maxwell Keller is part of the family that has run San Diego Jewelry Buyers since 2006. He works on the buying and selling side of the business, which means he is involved in what we pay for a piece, what we ask for it, and which pieces we take on in the first place. He also writes the guides in our journal.
If you would rather talk to a person before you bring something in, ask for Maxwell at (619) 236-9603. Appraisal and authentication are carried out in house by our GIA-trained appraisers, and any bench work a piece needs is handled by the jewelers and watchmakers we work with.
What We Do
There are four ways to work with us, and most clients use more than one over time.
- Buy pre-owned luxury. Shop authenticated watches, fine jewelry, and designer handbags, each backed by our guarantees.
- Sell to us. We buy your watch, jewelry, or handbag with a complimentary, no-obligation appraisal. Learn more on our sell to us page.
- Trade. Apply the value of a piece you own toward something new from our collection.
- Collateral loans. Borrow against a luxury item and keep ownership. Reclaim your piece when the loan is repaid.
Our Expertise
Every item is evaluated by GIA-trained appraisers, and every piece we sell is 100% Certified Authentic and backed by our Lifetime Authenticity Guarantee. We are BBB A+ Accredited, and our appraisals are complimentary and carry no obligation.
Our reputation is the product of decades of careful work. We have 27 years of selling on eBay with 2,317 reviews at a 100% positive rating. Locally and beyond, clients have left 634 Google reviews at 4.9 stars and 215 Yelp reviews at 4.6 stars. That consistency is why people across the country trust us with valuable pieces, sight unseen.
What We Carry
We specialize in the most sought-after names in luxury, across several categories.
- Luxury watches: Rolex, Cartier, Omega, Patek Philippe, and Audemars Piguet. Browse our watches.
- Fine jewelry and loose diamonds: Tiffany & Co., Cartier, Van Cleef & Arpels, and David Yurman. See our fine jewelry.
- Designer handbags: Hermes, Chanel, Louis Vuitton, Dior, and Gucci. View our designer handbags.
- Engagement and bridal, including pieces for every milestone. Explore engagement and bridal.
- Sunglasses and eyewear, plus estate and vintage finds.
Visit Us or Shop Nationwide
Our storefront is at 907 Sixth Ave, San Diego, CA 92101, in the heart of the Gaslamp Quarter downtown. You can reach us at (619) 236-9603 or info@sandiegojewelrybuyers.com.
We are open Monday through Friday, 10am to 6pm. Saturday is by appointment, and we are closed Sunday.
You do not have to be in San Diego to work with us. We ship anywhere in the country, and clients nationwide can ship items in for an offer. If you have questions about how it works, our FAQ covers the details.
Ready When You Are
Whether you are looking to sell a luxury item, borrow against one, or add an authenticated piece to your collection, we make it simple and transparent. Get a complimentary, no-obligation offer on our sell to us page, or start shopping authenticated watches today.

