Datejust 31 (Discontinued 6-Digit)

Rolex Datejust 31 178274

Datejust 31 steel + white gold, Jubilee

  • 31mm
  • Oystersteel case with 18k white-gold fl...
  • Automatic
  • 2006 to 2018
  • Women's
The Rolex Datejust 31 (Discontinued 6-Digit), reference 178274. Produced 2006 to 2018. The reference breaks down as: 178 = Datejust 31 case generation; 27 = fluted bezel; 4 = Oystersteel with white-gold fluted bezel (Rolesor). Below are the full specifications, plus what each part of the reference number means. If you own this reference and want to know what it is worth today, we buy it outright and appraisals are complimentary.

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Full specifications

Case

Case size31mm
Case materialOystersteel case with 18k white-gold fluted bezel
Lug width14mm
CrystalSapphire with Cyclops over date
Water resistance100m

Bezel

Bezel typeFluted
Bezel material18k white gold

Dial

Dial variantsWhite, silver, blue, mother-of-pearl; factory diamond options exist

Band

Bracelet typeJubilee
BraceletJubilee
ClaspConcealed folding Crownclasp

Movement

MovementAutomatic, Rolex Cal. 2235
Caliber2235
Power reserve50 hours
Beat rate28800 vph
Jewels31
FunctionsHours, minutes, seconds, date

Reference

Wears asWomen's
Produced2006 to 2018

What reference 178274 means

178 Datejust 31 case generation
27 fluted bezel
4 Oystersteel with white-gold fluted bezel (Rolesor)

How the 178274 compares

Side by side with the other Rolex Datejust 31 references we document. Only the specs that actually differ are listed.

178274 vs 278240

Spec178274 278240
Power reserve 50 hrs 55 hrs
Produced 2006 to 2018 2018 to present

178274 vs 278241

Spec178274 278241
Power reserve 50 hrs 55 hrs
Produced 2006 to 2018 2018 to present

178274 vs 278271

Spec178274 278271
Power reserve 50 hrs 55 hrs
Produced 2006 to 2018 2018 to present

Dial variants of the 178274

Rolex uses one reference number for several dial and bracelet combinations. These are the 5 we have documented for the 178274. All of them are the same reference, so all of them are watches we buy. The short code under each one is our own shorthand, not a Rolex designation.

Rolex Datejust 31 178274, Black diamond dial, Oyster
Black diamond dial, Oyster SDJB BK-D-O
Rolex Datejust 31 178274, Blue diamond dial, Jubilee
Blue diamond dial, Jubilee SDJB BL-D-J
Rolex Datejust 31 178274, Pink Roman dial, Jubilee
Pink Roman dial, Jubilee SDJB P-R-J
Rolex Datejust 31 178274, Pink stick dial, Oyster
Pink stick dial, Oyster SDJB P-S-O
Rolex Datejust 31 178274, White Roman dial, Jubilee
White Roman dial, Jubilee SDJB W-R-J

Common questions about the Rolex Datejust 31 178274

How big is the Rolex Datejust 31 178274?

The case measures 31mm across, with a 14mm lug width. Case material: Oystersteel case with 18k white-gold fluted bezel. Case size alone is a poor guide to how a watch wears; lug-to-lug length and how the bracelet drops off the case matter more, which is why we suggest trying one on before you commit.

What movement is in the 178274?

Automatic, Rolex Cal. 2235. Power reserve is 50 hours. It beats at 28,800 vph. The movement uses 31 jewels.

Is the 178274 water resistant?

It is rated to 100 meters, about 328 feet. That is enough for swimming and snorkeling, but not for scuba diving. One caution that applies to every watch on this page: a water resistance figure describes a new watch with fresh gaskets. On a piece that is years past its last service, treat the rating as unknown until it has been pressure tested.

When was the Rolex Datejust 31 178274 made?

Rolex produced this reference from 2006 to 2018. Production years matter when you are valuing one, because dial, bezel and bracelet details often changed inside a single reference run.

What does the reference number 178274 mean?

178 = Datejust 31 case generation; 27 = fluted bezel; 4 = Oystersteel with white-gold fluted bezel (Rolesor). Reading the reference is the fastest way to confirm that a watch is what the seller says it is, before you get anywhere near the movement.

Does the 178274 have a nickname?

Datejust 31 steel + white gold, Jubilee. Collector nicknames are not official Rolex names, but they are what people actually search for and what they are called across a showroom.

Does San Diego Jewelry Buyers buy the Rolex Datejust 31 178274?

Yes. We buy this reference outright, and we lend against it if you would rather keep it. We are a family-owned San Diego buyer established in 2006, our appraisers are GIA-trained, and the appraisal is complimentary with no obligation to sell. You can bring it to our Gaslamp showroom at 907 Sixth Ave or start online. If you are looking to buy this reference instead, tell us and we will let you know when one comes in.

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Own a Datejust 31 (Discontinued 6-Digit) 178274?

We buy this reference outright, and we lend against it. Bring it to our Gaslamp showroom or start online. Appraisals are complimentary and there is no obligation to sell.

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